Analytics is the integration of the major theories, tools, and approaches to identify and successfully communicate data-driven insights for informed decision-making in the digital age. Analysts articulate and effectively defend the significance and implications of the work in data analytics in terms of challenges and trends in a local, national, or global context. They propose an effective path to resolution of an analytical problem that may be complicated by the competitive environment, opposing interests, and divergent or uncertain data and information.
|Master of Professional Studies in Analytics - marketing curriculum||publish||2021|
|Master of Professional Studies in Analytics - marketing curriculum||publish||2020|
Learning integrated with professional experience is a hallmark of Northeastern and the Roux Institute. Students gain a clear understanding of real-world industry needs in Portland, the state of Maine, and the Northeast—and valued workplace skills like communication and teamwork—through assignments at companies and nonprofit organizations. Students can complete a six-week virtual project relevant to their studies through the university’s Experiential Network (XN) of employers. Or they can apply for four- and six-month, full-time co-op positions. All opportunities enable students to build their resumés, expand their professional networks, and chart a path to in-demand careers.